Real estate marketing is an industry that is all about presentation. If you want to sell a property, it needs to look its best.

Today, buyers have so many options, and making your property stand out is extremely important. When you’re selling a property, at the bare minimum you need photos online to attract attention. While many realtors opt to go the conventional route when getting the home photographed, technology has advanced and the marketing industry has changed. New options have come on the scene that will make your home stand above the pack: real estate drone photography and videography.

Real estate drone services are a great option for those looking to market their homes or properties through images and/or videos. For those unfamiliar, real estate drone services use remote-controlled flying drones that are equipped with some of the highest quality photo and video-taking capabilities on the market.

These commercial real estate drones are incredibly mobile and have a wide range of practical uses that will take your real estate marketing to the next level!

Benefits of Using Drones in Real Estate Marketing

When you’re marketing real estate, your goal is to showcase the property as best as you can. While still photos or hand-held videos help, they can’t match what professionally shot and edited drone footage can provide.

Real estate drone photography allows you to showcase the entire property, flying above the home and acreage, showcasing views and angles that other methods simply can’t. With real estate drone shots, you can show overhead angles of a property that give viewers a more concrete sense of the size, and the actual look of the home.

Trying to showcase the surrounding area where a property is located used to present unique challenges. Using real estate drone photography and video, you can highlight not just the actual property you’re listing, but the area surrounding the property as well.

This could include things like woods and farmland in a more rural area, or shops and town centers in a more urban one. This gives potential buyers who may not be familiar with the area some insight into where the property is located and what makes the surrounding area worthwhile. It also makes life much easier for buyers from out of town, which can expand your client base.

Another compelling reason to implement drone photography and videography into your real estate marketing plan is the demographic shift to a more tech-savvy generation. According to a 2020 report by the National Association of Realtors, 38% of the home buyers in America in 2020 were tech-savvy millennials.

Homebuyers are skewing younger and are embracing technology and innovation in all facets of their life. If you want to appeal to younger buyers, technology is important. Trying to appeal to a group that was raised on the internet, and a rapidly shifting technological environment, using the same methods that real estate marketers have been using for decades won’t cut it.

A tour of the interior of the home will show off the house in a way that a videographer armed with a camera simply can’t. Not even the most skilled cameraman can match the smooth gliding of a drone operated by a professional.

An interior tour of a house shot with real estate drone videography will give marketers the perfect tool to showcase every nook and cranny of the property interior. Rather than having separate pictures or a video chopped up by room, drone videography provides one cohesive video that gives viewers a realistic sense of the house and will show off the property in a modern, exciting way.

According to Multiple Listing Service Statistics, homes that are listed with aerial shots are 68% likelier to sell. Drones are easily the most effective and inexpensive way to get these aerial shots.

Hiring a Real Estate Drone Company

When it comes to using drones in real estate marketing, you need to find a licensed professional. At Bryan Peabody Media, we have a team of industry experts that are experienced in developing top-notch real estate marketing materials that will help properties get sold.

Bryan Peabody Media are FAA Part 107 licensed operators and are extremely skilled at navigating drones above, around, and through homes. Our drones come with 4K Ultra HD video, and our editing team creates professional photos and videos that include non-copyrighted music.

With competitively priced real estate drone services that include a variety of different options suited to different marketing needs, marketers can find exactly what they’re looking for with us.

Ready to find out more or schedule your project? Contact Us and let us know what you would like done.